discussed in Section 1, the fundamental principle
behind The Natural Edge Project (TNEP), and this book,
is a collaborative, ‘whole of society approach’.
But how does one get started on any sustainability
project? Every part of business, government and civil
society must consider the improvement of economic,
social and environmental performance. This chapter
provides a perspective on multi-stakeholder engagement
and processes to achieve engagement (‘multi-stakeholder
processes’) illustrated by a tool used by a
leading international consultant in the field, AtKisson
Inc lead by TNEP mentor, Alan AtKisson.
From the Book
Rukato, H. and Osborn, D. (2001) 'Count Us In, Count
On Us', Co-Chairs Summary, UNED Forum International
Workshop on Multi-stakeholder Processes, New York,
28-29 April, p1.
These definitions are taken from Hemmati, M. (2002)
'Introduction', from Multi-stakeholder Processes for
Governance and Sustainability: Beyond Deadlock and
Conflict, Earthscan, London.
Wheeler, D. and Sillanpaa, M. (1997) The Stakeholder
Corporation: The Body Shop Blueprint for Maximizing
Stakeholder Value, Pitman Publishing, London.
Zadek, S. and Raynard, P. (2002) 'Stakeholder Engagement:
Measuring and Communicating Quality', Accountability
Quarterly, vol 19, December.
Multi-stakeholder Workshop on Partnerships and UN-Civil
Society Relationships, 10-12 February 2004, Pocantico,
Hemmati, M. (2002) 'Introduction', from Multi-stakeholder
Processes for Governance and Sustainability: Beyond
Deadlock and Conflict, Earthscan, London.
Meadows, D. (1998) Indicators and Information Systems
for Sustainable Development, Sustainability Institute,
Hartland Four Corners, VT.
AtKisson, A. and Hatcher, R. (2001) 'The Compass Index
of Sustainability: Prototype for a Comprehensive Sustainability
Information System', Journal of Environmental Assessment
Policy and Management, vol 3, no 4.
The Compass is not the only sustainability framework
that works with Pyramid; the Triple Bottom Line (TBL),
Economy-Environment-Equity (EEE) and other sustainability
frameworks can also be used depending on the context
of the application.
The name 'Magic Eyes' grew from TECDA's popular anti-litter
campaign of the early 1990s, which had the slogan
'Magic Eyes are watching you'.
Readers can review the documentation for the entire
process, as well as the results of the June 2004 summit,
online at www.baltic21.org.
Please refer to the acknowledgments and further to
the website at
for further information on our supporters, endorsees
Please refer to the website at www.naturaledgeproject.net
for further information on both the Advisory Board
and Steering Committee and Working Group under the
tab 'Meet the Teams'