Hunter Lovins - National Press Club - Telstra Address May 2005

Hunter Lovins promotes 'The Natural Advantage of Nations' during 1 hour live broadcast to the National Press Club on the ABC! First Broadcast on the 6th of April 2005 and re-played on the 18th of January 2006.

Hunter Lovins, supported by The Natural Edge Project, appeared on ABC TV's National Press Club Telstra Address on Wednesday 6th April, 2005, to present The Natural Advantage of Nations: Australia's Opportunity for Sustainability . Hunter discussed the opportunities for Australia to achieve a more sustainable economy by embracing the principles of Natural Capitalism, in light of the change in nature of business competition over the last two decades. Those companies positioned strategically to win have strategies based on eco-innovation and resource productivity. Hunter believes that Australian business can seize these opportunities and discussed many ways to do so.

Extract from the Transcript

"... About a week ago, the United Nations came out with the Millennium Ecological Assessment. This was over 1300 experts from ninety-five countries who looked at the state of the environment and found that two-thirds of the eco-systems on the planet are polluted, over used, in decay. They said human activity is putting such strain on the natural functions of the Earth that the ability of the planet's eco-systems to sustain future generations can no longer be taken for granted...

... I think Australia has a remarkable opportunity and that is to become the world's sustainability superpower. How's that for a vision for a country?

... You have this enormous opportunity. I think that you can, I think that you can capture this opportunity and one of the reasons that I think so is this book, The Natural Advantage of Nations.... Australia, this is your future. These are your young people. Stand up and be proud. They set out to find best practice and sustainability from around the world."

Contact the National Press Club for a copy of the Transcript.