The
new book will carry a foreword from Dr Gro Brundtland
(Former Chair of the World Commission on Environment
and Development), Dr Rajendra Pachauri (Chief,
Intergovernmental Panel on Climate Change, accepting
the Nobel Peace Prize on behalf of the IPCC),
Dr. Kenneth G. Ruffing, (former Deputy Director
and Chief Economist of the OECD Environment Directorate
from 2000 to 2005), and Professor Jeffery Sachs
(Director of the Earth Institute, Columbia University)
"I
commend the team from The Natural Edge Project and
their partners for undertaking to develop a response
to 'Our Common Future' to mark its 20th anniversary.
The focus of this new book, 'Cents and Sustainability',
is to bring together significant evidence from the
last 20 years to demonstrate that environmental
and social sustainability and economic growth need
not be incompatible but rather can reinforce each
other. The book will cover a range of efforts, studies,
policies and mechanisms designed to show how effective
and proven strategies of achieving social and environmental
sustainability are already helping economic growth."
Dr Gro Harlem Brundtland
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The
Development of this publication has been
made possible by a Grant from the Purves
Environmental Fund.
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"The
members of the Natural Edge Project are representatives
of Australia’s next generation of decision-makers
and thought leaders. The Purves Environmental Fund
is therefore delighted to support the work of this
committed and talented team. Cents and Sustainability
takes on the critical issue of how we can improve
human welfare while not exceeding the limits of
the natural world we inhabit. To quote Ray Anderson,
'How to do well and do good at the same time is
the challenge'. This book addresses that challenge.
As with the Natural Edge’s previous publication,
The Natural Advantage of Nations, Cents and Sustainability
is a tremendous achievement and a timely and important
contribution. I commend it as essential reading
for anyone who is concerned with long-term sustainability
and prosperity."
Robert
Purves, Chair, Purves Environmental Fund